Digital Analytics Specialist

Posted 2 months ago

Objective

We are seeking a highly skilled, motivated and knowledgeable Google Analytics Specialist. This role requires expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting) specifically with Google Analytics 4. You will be working with the Data & Analytics Team as an expert on the implementation and the setup of Google Analytics, the main pixel management tool on the market (GTM, Facebook pixel) as well as data-management and visualization tools like Google data Studio, Big Query and automation processes in general.

Responsibilities

  1. Design, set-up and maintain data collection system from our digital platforms to optimize visibility on traffic acquisition and behaviour
  2. Measure and analyse marketing channel and campaign performance to enhance effectiveness (e.g., Web, SEO, Paid Ads, Affiliates, Email, Social Media, etc.)
  3. Create custom audience for re targeting; recommend and create A/B or multivariate tests to improve user experience and conversion
  4. Build data architecture by consolidating digital data in Big Query and designing the schema to serve as the back end for dynamic dashboards
  5. Provide in-depth and actionable custom reports to communicate key metrics and findings
  6. Develop and maintain custom reports within Google Analytics or outside of it using data visualization tools like Power BI
  7. Automate bespoke processes by implementing scripts in different languages and integrate with various tools (CRM, Dashboards) to scale processes

Requirements

  1. Graduate degree in computer science or any numeric field
  2. Google Analytics Certification is highly preferred
  3. 1-2 years of implementation experience with Google Analytics and Google Tag Manager in web & app front ends (must have)
  4. Web & Mobile Analytics (Google Analytics Universal & Version 4, and Firebase) (must have)
  5. Database Management (Big Query, SQL)
  6. Reporting & Visualization in Google Data Studio
  7. Scripting Language (JQuery, JavaScript, SQL)
  8. HTML coding – preferred
  9. Strong analytical skills; ability to analyse raw data, draw conclusions, and develop actionable recommendations for stakeholders with varying levels of analytic expertise

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